Marketing Programs

The Difference:

Marketing is a broad field; it consists of a wide spectrum of activities that facilitate the movement of goods and services from producers to customers.

Accordingly career opportunities in marketing are numerous and diverse, including such areas as advertising/promotion, business/industrial marketing, direct marketing, international marketing, marketing research, retailing, professional selling, sales management, transportation, and logistics. The marketing program is designed to prepare students for entry-level and subsequent leadership positions in these and related career areas.

Marketing - General Sequence

The basic marketing curriculum is designed to thoroughly acquaint marketing majors with the broad field of marketing and to allow focused study in narrower sub fields, depending upon the students’ interests and aptitudes. Students may choose marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial marketing, Marketing research, Retailing/Distribution, Selling/Sales management, and Services marketing. Students can specialize further by choosing a formal sequence of study in Professional Sales or Integrated Marketing Communication.

Professional Sales Sequence

The Professional Sales sequence exposes students to the latest theories and practice in sales education, research, and the profession. Students complete three required courses in marketing and two required and three elective courses in professional sales. The program incorporates existing personal selling and sales management courses, and offers several specialized classes including: Key Account and Relationship Management, Professional Sales Planning and Analysis, and Advanced Professional Selling and Negotiation.

Integrated Marketing Communication Sequence

The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication. Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. Fast Company listed “Advertising and Promotions Manager” as one of the top 25 jobs for 2005. According to the U.S. Bureau of Labor Statistics, these managers were found in virtually every industry.

Plan of Study

Suggested plans of study are developed by academic advisors to show students what a typical semester by semester progression might look like for majors in the College of Business.

Graduation Checklist

Checklists are created by academic advisors to show the academic requirements for each major in the College of Business. Checklists are listed by major and catalog year.