Overview
The Master of Science in Marketing Analytics provides you with both broad and deep technical skills in Marketing Analytics as marketing positions continue to evolve into a technical role within an organization.
The Marketing Analytics Master's degree emphasizes the quantitative and analytical side of marketing managerial decision-making and provides breadth of coverage to include advanced data management and other business analytics foundations. The degree thoroughly trains you in use of business analytics to power data-driven, customer-centric decisions. This program is also offered as a 4+1 accelerated program.
Through our curriculum, you will acquire techniques that improve marketing decisions. This program is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, brand management, digital marketing, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, programming for data science, latest platforms, data visualization, etc. with some room for customization to fit your individual needs. The curriculum covers a wide range of technologies and tools, including R, Python, Tableau, IBM SPSS Statistics, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as digital marketing tools such as Google Analytics and SEO and SEM programs.
This program is a STEM designated degree program, which offers additional benefits for students, including potential grant funded opportunities and, for international students, extended OPT study options.
We are currently accepting applications for Fall 2024 term. For detailed information about the curriculum please refer to the graduate catalog and a sample plan of study.